About Us
Scott Goodstein
Scott Goodstein was External Online Director for Obama for America, and developed the campaign’s social networking platforms. His pioneering work included running the first political campaign effort to launch niche based social networks like BlackPlanet, Eons, MiGente, AsianAve, Disaboom, etc. He built the campaign’s lifestyle marketing strategy and developed the “street team” materials used in battleground states. Goodstein also created and implemented Obama Mobile, an advanced communication strategy that included text messaging, downloads, interactive voice response communication, a mobile web site (WAP), and even an iPhone application. Prior to his work at Obama for America, Goodstein worked for the Democratic Legislative Campaign Committee, Democratic Congressional Campaign Committee, and over two dozen progressive political initiatives. In 2004, Goodstein co-founded Punkvoter.com and Rock Against Bush which became a $4 million young voter mobilization effort. He has conducted political trainings for the National Democratic Institute, UNICEF, Democracy for America, the Campaign Management Institute, and the New Organizing Institute.
Goodstein has spoken at Columbia University, The American University, The George Washington University, and The Milken Institute. He has been a featured speaker at events in Morocco, Hungary, Finland, Singapore and Malaysia.
Douglas Busk
With over 10 years’ experience in high tech fields, ranging from interactive marketing to wireless strategy, Doug Busk brings a diverse background to Revolution Messaging. A dedicated progressive, whose love of politics started at age 14 knocking on doors for Michael Dukakis, Doug acted as technology advisor on Obama Mobile from its inception. Busk leverages his extensive background in wireless technology and product development to support Revolution’s platform build-out, vendor partnerships and outreach to the mobile marketing community.
In addition to advising Revolution, Doug leads Business Development for Atlanta-based Whoop. Previously he held positions with Amdocs, SinglePoint, Verizon Wireless and Cingular (now AT&T Wireless).
Keegan Goudiss
Keegan Goudiss comes to Revolution Messaging with over six years experience in managing new media efforts for Democratic campaigns and starting his own consulting firm, Vox-P Media. While at Vox-P Media he designed a social media tracking process and search engine marketing strategy for both political and non-profit organizations. Keegan got his first taste of politics stuffing envelopes, and canvassing neighbors, as a child in upstate New York. He has since then worked for the National Committee for an Effective Congress and the Democratic Congressional Campaign Committee. In addition, he has worked in a variety of capacities for Democratic campaigns in Colorado, Iowa, Louisiana, New York, Tennessee, and Virginia.
James Hupp
James Hupp has been involved in new media organizing for more than four years. James was the Online Organizing Fundraising Manager for Obama for America, overseeing the My.BarackObama personal fundraising program and leading an effort to give grassroots fundraisers the kind of support that traditional campaigns left them without. After the campaign, he worked for the Presidential Inaugural Committee, where he managed the email program for the Committee’s volunteer recruitment, helping to build an Inaugural Weekend volunteer team of more than 12,000 people. He arrives at Revolution Messaging from a New Organizing Institute fellowship, where he helped the National Partnership for Women & Families develop strategies for social media outreach. Prior to the campaign, James worked in the eCampaigns division of M+R Strategic Services, helping to create and manage online advocacy and fundraising campaigns for non-profits from across the progressive sphere.
Denise Lopez
Denise M. Lopez comes to Revolution Messaging from California politics. Denise was part of Robert Greenwald’s Brave New Foundation, where she helped promote documentaries and web videos on anti-immigrant attacks by right wing personalities. Leading up to the 2008 California primary, she joined a youth engagement campaign with the Southwest Voter Registration & Education Project. There, she registered first-time voters at Los Angeles community colleges. She worked as a field representative to California State Senator Gilbert Cedillo in the Boyle Heights and Downtown Los Angeles communities. Denise was an inaugural fellow in the Los Angeles Chapter of the New Leaders Council, and she has served as Activities Director of the Los Angeles County Young Democrats. Denise wishes to work toward framing the public debate on Internet and access policy.
Rich Ranallo
Starting out on the web design and social media departments of President Obama’s campaign, Rich periodically strove to get some dirt under his fingernails by moving to the trenches in battleground states of the Midwest. He’s done field work on campaigns from Indiana’s farm country with SEIU’s Change that Works to Chicago’s bungalow belt for Congressman Mike Quigley; from Northeast Ohio auto plants to the inner city of Saint Louis, MO for President Obama. Rich comes to Revolution Messaging with a balance of new media skills and the ground-level political knowhow with the goal of making technology speak to the average voter. Prior to working in politics, Rich served as vice president of finance for Chicago-based consulting startup XIG Networks. He has been a freelance web developer, writer and graphic designer. He also makes very good hash browns.
Learn more about Revolution Messaging
Revolution Messaging offers an array of services that evolve outreach. We offer not just the tools, but the guidance that comes from over 25 years of political and non-profit experience.
Click to learn more about each of our core services:




