During a panel on mobile politicking later in the afternoon, CREDO Mobile’s political director, Becky Bond, said using mobile devices was simply common sense in an age where people are constantly using their phones and are connected to their social networks by their phones.
Mass texting, for example, can be useful for community organizers trying to rally people to take action, whether that be voting, donating to a cause or assembling for an event. CREDO Mobile helped people assemble for protests against Proposition 8 in California: People texted a shortcode with their zip code and received a message in return about the nearest rally in their area.
Although it’s still more popular outside the United States in political campaigns, said Scott Goodstein, who launched Obama’s mobile strategy, politicking techniques involving text messaging and smartphone apps are growing stateside.
